Till a year or two years ago, there used to be queues of orders at e-commerce festivals. But this time the same demand was not seen from electronic goods to lifestyle products. This is already the situation in general markets.
It is reported that the e-commerce festival last weekend was weak. Consumer goods were sold at discounts of up to 40 percent from Friday to Sunday on Amazon and some other platforms. It is said that there were good orders on the first day, but there was a huge decline in the next two days. Whereas till a year or two ago, there used to be a queue of orders in such festivals. But this time the same demand was not seen from electronic goods to lifestyle products. This is already the situation in the markets. On this it was said that the manners of the people have changed.
Now is the era of online shopping. But it seems that online e-commerce is also getting hit by the situation caused by the stagnation in income growth and the resulting weak demand in the market. The reality is that due to the economic priorities of the government, the expansion of the consumer market in India has stopped long ago. The income of a small section of the population has definitely increased rapidly, but the standard of living of the majority of the people has been falling due to lack of employment opportunities and inflation. Its effect is clearly visible on the market. Its effect is also visible on the industry, where despite all the government incentives, private investment is not increasing. The small section whose income has increased is the basis of shine in e-commerce. But how quickly will that section also replace its electronic goods or other durable consumer goods?
So this time the real trend of the market has also affected the e-commerce festival. Since today’s trend is to end the news with a promising twist, the related news has expressed the possibility that when Dussehra approaches in October and after that the atmosphere of Diwali will be created, consumers will spend with open arms. Consumer spending is expected to increase by 20 percent this year. This will make the retail business shine. All that can be said on this is that when the conditions are adverse, then the only recourse left is such hopes and projections.