A study report has indicated that the society has its ownTruth” To what extent are people becoming obstinate regarding this? The result is the spread of factual information and forming opinions on that basis.
There is an important indication of how politics is being affected by the new environment created in the media. A study has come out about how the new media environment has affected the US presidential election. Whatever is said in this about America, more or less applies everywhere. It is possible that in a country like India, where the level of development is uneven, there are still fewer people who trust new media to get information or understanding. But gradually the media environment is changing here too, this is undeniable. That is why there is a need to pay attention to what has come to light in America. Researchers have said that the new trend is not only important from the point of view of elections, but it also gives an indication of what will be the trend of business, technology, culture and other events of common life in America in the future.
This has indicated how much people are becoming more stubborn about their own “truth” in the society. The result is the spread of factual information and forming opinions on that basis. As the information channels of people over and under 35 have become fragmented, the gap in their understanding and opinion has grown unprecedentedly. Most people above the age of 35 still rely on mainstream media such as newspapers, TV, etc., while for those younger than this, Instagram, TikTok and streaming audio have become the main sources of information.
As a result, podcasters or people who make efficient use of new social media mediums are able to convey their message better among the youth today. On this point, Democrat candidate Kamala Harris is seen lagging behind. Her rival Republican candidate Donald Trump has given long interviews to podcasters, while the Harris campaign has relied more on TV channels. Due to this, both these candidates have been able to convey their message more to different voter sections. What is the result, it will be clear next week.